I was born in mid-1990s, but I miss that age when people spend hours to get dressed up fully, from work to a restaurant for dinner, from a fancy party to another.
The old magazines always strike me, during the age which photoshop and weird beauty standard don’t really exist, fashion is the most fabulous thing in the world. I’m definitely not thinking backward, and as Anna Wintour said: “ You need to be of the moment, not too far ahead, not too far behind.”
I guess people from last century no matter 20’s, 30’s post-war, 60’s to 90’s, they were just living in the moment.
I remember once my friend Nigel, who has worked in fashion for decades (probably the years he worked in fashion is bigger than my age number), he invited me for a home dinner after my terrible internship. I was totally surprised to see so many vintage magazines from 30 - 40 years ago and the style still looked so on trend, then we talked about fashion, fashion from his era and fashion from my era, the similarity is in two eras we both have Manolo shoes and Balenciaga’s innovative designer pieces, and Burberry’s signature coat, then I found the difference: Manolo nowadays has officially become pretentious young drama queen’s favourite (some of them have horrible implants resting inside their faces), unfortunately, Carrie’s love has officially shifted to serve many fashion victims’ foot and becomes slightly tacky to me. Balenciaga is busy with investigating the new fashion out of brand's historical archive, the commercial pieces are selling extremely well worldwide and, Demna has definitely made this original Couture brand energetic again. Young generation in their late teenage years and early 20s love consuming, many of them shop with a "subcultural" taste of fashion and, China is a big market for the reborn popular brands such as Balenciaga, Although those consumers probably don’t even know it’s a heritage french fashion house funded by a Spanish-born designer. I realised one thing: Under the lead of social media influence, people now are more educated on what to wear under a current season, but have no idea, and might not be interested in brand itself and its story behind.
As a 21st century consumer, should we be more aware or educated about the brands we are paying for? I think as a responsibility, at least, us, the fashion workers, we should keep educating ourselves more, with more exciting challenges, and try to use that knowledge to educate people around us.
This morning I saw the new Vogue cover featured the mix-raced beauty Adwoa, it is stunning and I couldn’t move my eyes away: I almost felt like a revisit of the good old times (the beautiful Vogue covers from 40s, 50s and 60s. Then I thought about Gucci, Alessandro Michele --- A man who is never afraid of spending every collection to embrace the fashion history and dare to be the max. Brands are starting to turn-up their voices and get much more fun and retrospective, Fiorucci is opening on Brewer St again, Twin Peaks has returned with the original cast and everybody is aging gracefully combining with a new story line, still so exceptional. It feels like maybe after a while of “youth culture fever”, the real, glamorous fashion is returning back to mainstream. after all, people will ultimately appreciate the true beauty that looks visually cheerful
My favourite magazine CR fashion book did a throwback fashion edition paying a tribute to the 1990s fashion and influences: Helmut Lang, Lee Alexander McQueen, featured Lily-Rose Depp who has just turned 18, the style is retrospectively chic, the casting is definitely right under the moment.
the contents are absolutely inspiring. In one editorial, Natasha Poly posed with a classic light colour eye makeup, covered with Gucci monogram(also some other monograms). Carine called this editorial “Logomania”. the 1990s was the time when brands’ logos were an essential element of commercial products and can be seen everywhere: Like I remember Carrie’s Fendi Baguette in 《Sex and The City》, the small canvas bag coated with double “F”. Again, it reminds one of the biggest trends lately is logo : A symbol that represents the brand image the most and suddenly after so many years they are no longer in fashion’s blacklist.
The best thing about trend is: no matter which trend you like and no matter how fast they will fade away, there’s always a chance for all the styles to come back and make a "revenge", even more, they will be more advanced to fit in the time, just like reincarnation.
And regardless how much we like to predict the future, our minds are forever nostalgic.